-
1 goodwill advertising
рекл. = corporate advertising -
2 goodwill advertising
Реклама: престижная реклама фирмы -
3 advertising
сущ.1) рекл. реклама (совокупность каких-л. рекламных объявлений; обычно употребляется с указанием места, где размещается данная реклама)Over 60 percent of alcohol advertising [on television\] is shown during sports programming
Asian governments have attempted to limit excessive consumptions by instituting strict control over the content and amount of advertising in the media.
Advertising [on buses\] is one of the important advertising means to which companies and establishments attach great importance because this type of advertisement is a mobile one seen by all.
two-thirds of the food and drink advertising for children under 12 — две трети всей рекламы продуктов питания для детей младше 12-ти лет
Last month, 10 companies that produce almost two-thirds of the food and drink advertising [for children\] under 12 agreed to start cutting back on advertising junk foods.
No person shall within the city distribute [printed\] advertising by placing it within or upon parked automobiles.
2) рекл. реклама, рекламирование (процесс осуществления рекламы; как правило, употребляется с указанием рекламируемого продукта)Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media.
the control of medicines advertising in the UK — контроль за рекламой лекарств в Соединенном Королевстве
ATTRIBUTES: accessory 2. 1), advance 3. 2), aerial 3. 1), agricultural, air 2. 1),
alternative 2. 3), ambient 1. 1), audiovisual, auxiliary 2. 1), block 1. 4) а), boastful, broadcast 2. 1), n1, classified 1. 1), commercial 1. 4) а), comparative, competing 1. 1) а), competitive 1. 2) а), concept 1. 2) а), consumer 1. 1) а), continuity 1. 1) а), controversial 1. 1) а), cooperative 2. 1), n2, coordinated, corporate 1. 2) а), б, corrective 1. 1), creative, deceptive, demographic, denigratory, dissipative, domestic 1. 2) а),
foreign 1) б), global, professional 1. 3) б), regional, repeat 3. 3) б), strategic, superior 3. 1) б), test 3. 3) б), traditional
Syn:See:accessory advertising, advance advertising, advocacy advertising, aerial advertising, agricultural advertising, air advertising, aisle advertising, alternative advertising, ambient advertising, analogy advertising, association advertising, audiovisual advertising, auxiliary advertising, bait advertising, bait and switch advertising, bait-and-switch advertising, bank advertising, banner advertising, bargain advertising, bargain-basement advertising, block advertising, boastful advertising, brand advertising, brand image advertising, brand name advertising, breakthrough advertising, broadcast advertising, burst advertising, business advertising, business paper advertising, business publication advertising, business-to-business advertising, car-card advertising, cause advertising, challenged advertising, charity advertising, children's advertising, cinema advertising, classified advertising, combative advertising, commercial advertising, comparative advertising, comparison advertising, competing advertising, competitive advertising, concept advertising, consumer advertising, continuity advertising, controversial advertising, co-op advertising, cooperative advertising, coordinated advertising, corporate advertising, corporate image advertising, corrective advertising, counter advertising, counteradvertising, coupon advertising, creative advertising, deceptive advertising, demographic advertising, demonstration advertising, denigratory advertising, direct advertising, direct response advertising, direct-action advertising, direct mail advertising, direct-mail advertising, directory advertising, display advertising, dissipative advertising, domestic advertising, door-to-door advertising, educational advertising, electric advertising, electrical advertising, e-mail based advertising, entertaining advertising, ethical advertising, export advertising, eye-catching advertising, factual advertising, false advertising, farm advertising, fashion advertising, film advertising, financial advertising, flexform advertising, follow-up advertising, foreign advertising, fraudulent advertising, full-page advertising, gender advertising, general advertising, generic advertising, global advertising, goodwill advertising, group advertising, hard-sell advertising, hard-selling advertising, heavy advertising, help wanted advertising, high-pressure advertising, house advertising, house-to-house advertising, idea advertising, illuminated advertising, image advertising, impact advertising, indirect action advertising, indirect-action advertising, individual advertising, indoor advertising, industrial advertising, information advertising, informational advertising, informative advertising, in-house advertising, initial advertising, innovative advertising, institutional advertising, in-store advertising, insurance advertising, international advertising, interstate advertising, introductory advertising, intrusive advertising, issue advertising, joint advertising, large-scale advertising, launch advertising, legal advertising, local advertising, mail advertising, mail-order advertising, mass advertising, mass-media advertising, media advertising, military advertising, misleading advertising, mobile advertising, mood advertising, movie theatre advertising, multimedia advertising, multinational advertising, national advertising, non-business advertising, non-commercial advertising, novelty advertising, obtrusive advertising, offbeat advertising, off-season advertising, on-line advertising, on-target advertising, opinion advertising, oral advertising, outdoor advertising, out-of-home advertising, package advertising, periodical advertising, personality advertising, persuasive advertising, point-of-purchase advertising, point-of-sale advertising, political advertising, postal advertising, postcard advertising, poster advertising, postmark advertising, pre-launch advertising, premium advertising, press advertising, prestige advertising, price advertising, primary advertising, print advertising, private sector advertising, problem-solution advertising, procurement advertising, producer advertising, product advertising, product-comparison advertising, professional advertising, promotional advertising, public relations advertising, public sector advertising, public service advertising, public-affairs advertising, public interest advertising, public-issue advertising, public-service advertising, radio advertising, railway advertising, reason-why advertising, recruitment advertising, regional advertising, reinforcement advertising, remembrance advertising, reminder advertising, repeat advertising, retail advertising, retentive advertising, saturation advertising, scented advertising, screen advertising, seasonal advertising, selective advertising, self-advertising, semi-display advertising, show-window advertising, sky advertising, slide advertising, social advertising, social cause advertising, soft-sell advertising, specialty advertising, split-run advertising, spot advertising, store advertising, strategic advertising, street advertising, strip advertising, subliminal advertising, sustaining advertising, switch advertising, tactical advertising, target advertising, taxi top advertising, teaser advertising, television advertising, test advertising, testimonial advertising, tie-in advertising, tombstone advertising, total advertising, trade advertising, trademark advertising, traditional advertising, transformational advertising, transit advertising, transportation advertising, truthful advertising, truth-in-advertising, two-step formal advertising, unacceptable advertising, unfair advertising, untruthful advertising, visual advertising, vocational advertising, wall advertising, word-of-mouth advertising, written advertising, yellow pages advertising, advertising abuse, advertising action, advertising aids, advertising analysis а), advertising appeal, advertising approach, advertising audience, advertising awareness, advertising balance, advertising band, advertising believability, advertising break, advertising brochure, advertising catalogue, advertising circular, advertising claim 1) а), advertising clutter, advertising column, advertising communication, advertising competition 2) а), advertising copy, advertising coupon, advertising credibility, advertising cue, advertising decay, advertising deception, advertising device, advertising emphasis, advertising exaggeration, advertising exposure 2) а), advertising factor а), advertising film, advertising folder, advertising frequency, advertising gift, advertising gimmick, advertising handbill, advertising hoarding, advertising image, advertising impact, advertising impression, advertising influence, advertising insert, advertising intensity, advertising jingle, advertising label, advertising leaflet, advertising letter, advertising literature 1) а), advertising location, advertising magazine, advertising material, advertising matter, advertising media, advertising medium, advertising novelty, advertising operation 2) а), advertising page, advertising pamphlet, advertising panel, advertising penetration, advertising perception, advertising personality, advertising playback, advertising point, advertising posttest, advertising pretest, advertising puffery, advertising pylon, advertising race, advertising readership, advertising recall, advertising response, advertising retention, advertising sample, advertising section 2) а), advertising site, advertising slogan, advertising space, advertising specialty, advertising sponsorship, advertising spoof, advertising spot, advertising standards, advertising structure, advertising supplement, advertising test, advertising testing, advertising text, advertising threshold, advertising time, advertising vehicle, advertising wearout, advertising wedge, Canadian Code of Advertising Standards, Code of Advertising Practice, Defining Advertising goals for Measured Advertising Results, Federal Cigarette Labeling and Advertising Act, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Code of Advertising Practice, ICC International Code of Environmental Advertising, ICC International Codes of Marketing and Advertising Practices, Standard Advertising Register, Standard Directory of Advertising Agencies, Standards of Practice of the American Association of Advertising Agencies, Advertising Association, Advertising Association of the West, Advertising Checking Bureau, Advertising Club of New York, Advertising Council, Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc. 2), Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc.3) рекл. рекламное дело, рекламная деятельность, рекламный бизнес (реклама как вид деятельности безотносительно каких-л. конкретных продуктов; реклама как одна из функций организации)advertising counsellor [consultant\] — рекламный консультант, консультант по рекламе
advertising expert — рекламный эксперт, эксперт по рекламе
Syn:See:above-the-line advertising, below-the-line advertising, flat fee advertising, investment advertising, per inquiry advertising, advertising account, advertising activity, advertising agency, advertising agent, advertising agreement, advertising allowance, advertising analysis б), advertising appropriation, advertising assistant, advertising audit, advertising brief, advertising broker, advertising budget, advertising business, advertising campaign, advertising canvasser, advertising claim 2) б), advertising club, advertising code, advertising community, advertising company, advertising competition 1) б), advertising contract, advertising contractor, advertising control, advertising cooperative, advertising copywriting, advertising cost, advertising coverage, advertising customer, advertising department, advertising director, advertising directory, advertising drive, advertising effect, advertising effectiveness, advertising efficiency, advertising environment, advertising ethics, advertising exchange, advertising executive, advertising expenditures, advertising expenses, advertising exposure 1) б), &3, advertising factor б), advertising firm, advertising guide, advertising industry, advertising injury, advertising landscape, advertising legislation, advertising leverage, advertising liability, advertising linage, advertising literature 2) б), advertising man, advertising management, advertising manager, advertising method, advertising mix, advertising monopoly, advertising network, advertising objective, advertising office, advertising operation 1) б), advertising order, advertising outcome, advertising outlay, advertising output, advertising people, advertising performance, advertising personnel, advertising plan, advertising planner, advertising planning, advertising portfolio, advertising practice, advertising practitioner, advertising professional, advertising programme, advertising purpose, advertising rate, advertising register, advertising representative, advertising research, advertising restrictions, advertising sales agents, advertising schedule, advertising section 1) б), advertising self-regulation, advertising services, advertising specialist, advertising spending, advertising statistics, advertising strategy, advertising substantiation, advertising support, advertising talent, advertising theory, advertising value, advertising variable, advertising weight, media buy, copywriting, advertology
* * *
реклама, рекламирование: использование печатных, теле-, радио- и иных посланий, оплаченных рекламодателем, для благоприятного воздействия на потенциальных покупателей товара или клиентов.* * *размещение объявлений; размещение рекламы; рекламирование. . Словарь экономических терминов .* * *эмоционально окрашенная информация об основных характеристиках отдельных видов страхования и страховых операций с целью формирования устойчивого спроса на страховые услуги-----средство распространения информации и убеждения людей через прессу, телевидение, радиовещание, объявления, плакаты и другим образом -
4 advertising
реклама; рекламирование; рекламный♦ advertising-to-sales (A/S) "реклама-сбыт" (показатель)♦ adversary advertising противодействующая реклама♦ arena advertising реклама на щитах, размещенных по периметру стадиона♦ awareness-building advertising реклама для создания осведомленности♦ bait advertising реклама "с наживкой"; искушающая реклама♦ "bait and switch" advertising многообещающая завлекающая реклама, по которой купить товар на объявленных условиях очень сложно♦ block advertising реклама в специальных блоках в перерывах между программами♦ comparative advertising сравнительная реклама; реклама, использующая сравнение с другим (собственным или чужим) товаром♦ consumer advertising потребительская реклама; реклама, направленная на конечного потребителя♦ coop(erative) advertising совместная реклама производителя и дилера (оплачиваемая обычно 50:50)♦ corporate advertising корпоративная реклама; имиджевая реклама♦ crossruff advertising коллективная реклама♦ deceptive advertising дезинформирующая покупателя реклама♦ direct advertising прямая реклама; реклама, раскладываемая непосредственно в почтовые ящики потребителей♦ drip advertising "капающая" реклама; реклама постоянно появляющаяся в одном и том же СМИ (может быть одним и тем же размером, в одном и том же месте, в один и тот же день и т.д.)♦ free editorial advertising реклама за счет издателя♦ general advertising общая реклама нескольких компаний, действующих в одной сфере; массовая реклама; общенациональная реклама♦ goodwill advertising имиджевая реклама♦ horizontal advertising совместная реклама производителей из одной сферы♦ litter-bin advertising реклама на мусорных урнах♦ mail-order advertising реклама посылочной торговли♦ natural break advertising реклама в естественных перерывах между программами♦ position media advertising наружная реклама♦ scene advertising рекламная распродажа♦ self advertising самореклама♦ shirt-board advertising реклама на вкладках для воротничков мужских рубашек (вставляемых в прачечных после стирки для сохранения формы)♦ show-window advertising витринная реклама♦ sky advertising воздушная реклама; реклама на буксируемых в небе транспарантах, на воздушных шарах, самолетах и т.д.♦ special occasion advertising реклама, использующая различные общественные мероприятия♦ undisplay advertising строчная рубричная реклама♦ vertical advertising вертикальная реклама; совместная реклама производителя и дистрибьютора♦ walking advertising "ходячая реклама"; человек, носящий рекламный щит, транспарант и т.д. -
5 corporate advertising
рекл. корпоративная реклама, реклама компании [корпорации\] [фирмы\], имиджевая реклама, престижная реклама, имидж-реклама (реклама, задача которой состоит в создании определенного образа компании или мнения о ней, а не в стимулировании продаж ее продукции или услуг)Our corporate advertising is designed to present us as a caring organization. — Реклама нашей компании предназначена для демонстрации нашей ответственного подхода к бизнесу.
Syn:image advertising, corporate image advertising, institutional advertising, prestige advertising, public relations advertising, goodwill advertising, image-building advertisingSee:* * ** * *реклама, подчеркивающая ресурсы, высокий профессиональный уровень или методы ведения дел рекламодателя -
6 престижная реклама фирмы
Advertising: corporate advertising, goodwill advertising, institutional advertisingУниверсальный русско-английский словарь > престижная реклама фирмы
-
7 Werbung
Werbung f 1. GEN (infrml) ad; 2. V&M advertisement, advertising, billing, publicity; (infrml) advert (Anzeige, Inserat) • ohne Werbung GEN unadvertised (Produkt) • Werbung machen für V&M advertise for • Werbung treiben V&M advertise* * *f 1. < Geschäft> ad infrml ; 2. <V&M> advertisement, advertising, billing, publicity, Anzeige, Inserat advert infrml ■ ohne Werbung < Geschäft> Produkt unadvertised ■ Werbung machen für <V&M> advertise for ■ Werbung treiben <V&M> advertise* * *Werbung
advertising, advertisement (Br.), propaganda, publicity, promotion (US), copy, (Anwerbung) enrolment, enlistment, recruiting (US), (Aufträge) soliciting, (Stimmen) canvassing, (Verkaufsförderung) sales promotion;
• aggressive Werbung disparaging (knocking, Br., competitive, US) copy, competitive advertising (US);
• anreißerische Werbung puffing advertising (publicity) (Br.), ballyhoo (coll.);
• ansprechende Werbung appealing advertising, advertising appeal;
• anstößige Werbung indecent advertising;
• antizyklische Werbung anticyclical advertising;
• redaktionell aufgemachte Werbung editorial advertisement, editorial (sl.);
• aufklärende Werbung reason-why advertising;
• an ethischen Gesichtspunkten ausgerichtete Werbung ethical advertising;
• belehrende Werbung educational advertising;
• betrügerische Werbung deceptive advertising;
• diskriminierende Werbung discriminatory advertising;
• überregional durchgeführte Werbung nation-wide (across-the-board) advertising;
• einführende Werbung original advertisement;
• eingeblendete Werbung tie-in advertising;
• erzieherische Werbung educational copy;
• firmenbetonte (firmeneigene, institutionelle) Werbung institutional advertising (US);
• fremdsprachige Werbung foreign-language advertising;
• geballte Werbung mass advertising;
• gefühlsbestimmte Werbung sense-appeal copy;
• gelegentliche Werbung opportunity advertising;
• gemeinsame Werbung association (cooperative) advertising;
• auf Massenwirkung gerichtete Werbung mass-emotional appeal;
• auf einen bestimmten Personenkreis gerichtete Werbung selective appeal;
• direkt gestreute Werbung direct advertising;
• gezielte Werbung direct (selective) advertising (advertisement);
• großzügige Werbung large-scale advertising;
• herabsetzende Werbung disparaging (knocking-down, competitive) copy;
• im eigenen Betrieb hergestellte Werbung in-house advertising;
• institutionelle Werbung institutional (US) (goodwill) advertising;
• irreführende Werbung misleading (deceptive) advertisement (advertising);
• kindbezogene Werbung kid appeal;
• kostspielige Werbung expensive advertising;
• lautere Werbung advertising ethics;
• marktschreierische Werbung puffing advertising (Br.);
• massierte Werbung mass advertising;
• nachfassende Werbung follow-up advertising;
• produktbezogene Werbung product advertising;
• redaktionelle Werbung editorial publicity;
• kostenlose redaktionelle Werbung write-up (US), free puff (Br.);
• reißerische Werbung loud publicity, harmless puffing (Br.);
• schwungvolle Werbung dynamic advertising;
• sensationelle Werbung stunt advertising, gimmick (US);
• täuschende Werbung misleading advertising;
• überregionale Werbung national (general, nation-wide) advertising;
• überzogene Werbung persuasive advertising, advertisement puff (Br.), harmless puffing (Br.);
• ungewöhnliche Werbung offbeat advertising;
• ungezielte Werbung non-selective advertising;
• unlautere Werbung unethical advertising;
• unterschwellige Werbung subliminal advertising;
• unterstützende Werbung auxiliary advertising;
• unverlangte Werbung unsolicited advertising;
• unwahre Werbung false advertising;
• zwei miteinander verbundene Werbungen tie-in;
• vergleichende Werbung competitive (comparative) advertising;
• verpuffte Werbung fall-flat advertising;
• in rascher Folge wiederholte Werbung high-pressure advertising;
• wirksamste Werbung advertising pulling the best results;
• zielbewusste Werbung systematic advertising;
• zugkräftige Werbung audience builder, attractive advertising;
• zusätzliche Werbung accessory (supplementary) advertising;
• Werbung bei Aktienkunden stock touting (US);
• Werbung von Arbeitskräften recruiting of labor (US);
• Werbung durch Ausgabe von Warenproben sample advertising;
• Werbung auf Bundesebene national advertising (US);
• Werbung auf dem Bürgersteig pavement advertisement;
• Werbung mit größter Durchschlagskraft advertising pulling the best results;
• Werbung im Einzelhandelsgeschäft point-of-sale (purchase) advertising;
• Werbung innerhalb des Einzelhandelsgeschäfts inside-the-store advertising;
• Werbung in Fachkreisen professional advertising;
• Werbung in Fachzeitschriften trade-paper advertisement;
• Werbung für den Fremdenverkehr tourist advertising;
• Werbung für Gelegenheitskäufe bargain-sale advertising;
• Werbung für Grundstücksbeteiligungen syndicate advertising;
• Werbung für Industrieerzeugnisse industrial advertising;
• Werbung am Kaufort point-of-purchase advertising;
• Werbung mit Kennziffern keyed advertising;
• Werbung beim Kunden direct advertising;
• Werbung im Ladeninnern inside-the-store advertising;
• Werbung mit Lockartikeln bait advertising;
• Werbung in der Luft air advertisement, aerial advertising;
• Werbung für Markenerzeugnisse (Markenartikel) brand advertising;
• Werbung in gedruckten Medien print[ed] advertising;
• Werbung von Mitgliedern membership drive;
• Werbung durch Musterverteilung sampling, free trial, free-gift (novelty) advertising;
• Werbung durch Plakate outdoor (billboard, Br.) advertising;
• Werbung durch Postversand direct-mail promotion (US);
• Werbung mit dem [niedrigen] Preis price advertising;
• Werbung in der Presse press (newspaper) advertising;
• Werbung im Rundfunk broadcast advertising;
• Werbung für Sonderangebote bargain-sale advertising;
• Werbung in der Straßenbahn streetcar advertising;
• Werbung in den Tageszeitungen newspaper advertising;
• Werbung in Verbindung mit einem Fernsehprogramm program(me) advertising;
• [breit gestreute] Werbung für den Verbraucher [large-scale] consumer advertising;
• Werbung am Verkaufsort point-of-purchase advertising;
• Werbung an der Verkaufsstelle point-of-purchase advertising;
• Werbung an einem Verkehrsknotenpunkt head-on position;
• Werbung in eigenen Verkehrsmitteln self-operation;
• Werbung in öffentlichen Verkehrsmitteln travel(l)ing display;
• Werbung am Verkehrsstrom outdoor advertising;
• Werbung durch Verteilung von Geschenkartikeln novelty (free-gift) advertising;
• viel Geld für Werbung ausgeben to advertise in a big way;
• Werbung betreiben to advertise;
• auffällige Werbung betreiben to beat (thump) the drum;
• Werbung durchführen to publicize, to advertise;
• großzügige Werbung veranstalten to advertise widely;
• jem. unverlangt Werbung zusenden (Internet) to spam s. o. -
8 institutionelle Werbung
Business german-english dictionary > institutionelle Werbung
-
9 благожелательное отношение общественности
Advertising: public's goodwillУниверсальный русско-английский словарь > благожелательное отношение общественности
-
10 благожелательное отношение со стороны общественности
Advertising: public's goodwillУниверсальный русско-английский словарь > благожелательное отношение со стороны общественности
-
11 благорасположение клиентов
Advertising: customer goodwillУниверсальный русско-английский словарь > благорасположение клиентов
-
12 расположение клиентов
Advertising: customer goodwillУниверсальный русско-английский словарь > расположение клиентов
-
13 Werbefunktion
Werbefunktion
advertising function;
• Werbefunkvertreter station representative;
• Werbegag publicity gag, promotion gimmick (US);
• Werbegebiet advertising field, (Nachwuchs) recruiting ground;
• Werbegebühren advertising rates;
• Werbegeschenk advertising article, free (business, specialty, goodwill) gift, giveaway (US);
• Werbegeschenkartikel advertising novelty;
• Werbegeschenkverteilung business gift-giving;
• Werbegesellschaft advertising company (corporation);
• Werbegesichtspunkt advertising angle (approach);
• Werbegespräch sales talk (chat);
• Werbegestalter art designer;
• Werbegrafik commercial (advertising) art;
• Werbegrafiker industrial artist, art (advertising) designer;
• Werbegrundaussage basic message;
• Werbehaushalt advertising budget (appropriation, US);
• Werbeidee advertising idea;
• Werbeindustrie advertising industry;
• Werbeinstruktionsfilm demonstrational film;
• Werbeinstrument advertising medium;
• Werbeinvestitionen advertising investments;
• Werbejargon advertising argot;
• Werbejournal advertising journal. -
14 Imagewerbung
Imagewerbung f V&M image advertising* * *f <V&M> image advertising* * *Imagewerbung
prestige (goodwill, indirect-action) advertising. -
15 Werbegeschenk
Werbegeschenk n V&M advertising gift, give-away* * *n <V&M> advertising gift, give-away* * *Werbegeschenk
advertising article, free (business, specialty, goodwill) gift, giveaway (US) -
16 Geschäftsreisender
Geschäftsreisender
business traveller (passenger), commercial (travel(l)ing salesman, shop traveller, sales clerk (agent, US), commercial man (US), drummer (US);
• Geschäftsreklame business advertising, goodwill propaganda, trade publicity (advertising), (Laden) store advertising (US);
• Geschäftsreserven business reserves;
• Geschäftsrisiko commercial (mercantile, trade, trading, business) risk, risk of business;
• Geschäftsroutine office routine, trade practice, experience in business (trade);
• Geschäftsrückgang decline in (falling off of) business, business contraction, (Konjunktur) [business] recession, trade recession, downturn;
• kurzfristiger Geschäftsrückgang (Konjunktur) dip;
• saisonbedingter Geschäftsrückgang seasonal slump;
• Geschäftsrücklagen business reserves;
• Geschäftssache matter of business, business matter;
• in Geschäftssachen erfahren sein to be well versed in business;
• Geschäftssanierung recapitalization (US) (reorganization) of business, financial reorganization;
• Geschäftsschädigung trade libel;
• Geschäftsschließung shutdown, closing of business. -
17 Geschäftsreklame
Geschäftsreklame
business advertising, goodwill propaganda, trade publicity (advertising), (Laden) store advertising (US) -
18 institutional
adjective1) (of, like, organized through institutions) institutionell (geh.)2) (suggestive of typical charitable institutions) Heim-; Anstalts-* * *adjective Institutions-...* * *in·sti·tu·tion·al\institutional care Anstaltsfürsorge f\institutional food Anstalts-/Heimessen nt\institutional buyer institutioneller Anleger, Kapitalsammelstelle f fachspr* * *["Instɪ'tjuːʃənl]adj1) (= of institutions) reform, structure, arrangement institutionell2) (= in an institution) food, atmosphere Anstalts-institutional life/care — Anstaltsleben nt/-pflege f
institutional care in hospital/an old folk's home — stationäre Versorgung or Pflege im Krankenhaus/in einem Altenheim
3) (US)4) (FIN) support, funds institutionellinstitutional buying — Käufe pl durch institutionelle Anleger
* * *1. institutionell, Institutions…:institutional advertising institutionelle Werbung, Goodwill-Werbung f;2. a) Instituts…b) Anstalts…:c) Heim…:3. besonders pej Einheits…:* * *adjective1) (of, like, organized through institutions) institutionell (geh.)2) (suggestive of typical charitable institutions) Heim-; Anstalts-* * *adj.Institutions- präfix. -
19 расположение
1) General subject: affection, arrangement, array, collocation, conciliate, disposal, disposing, disposition (в определённом порядке и т. п.), emplacement, favoritism, favour, formation, goodwill, humor (к чему-л. - for), inclination, lay, lay (чего-л.), lay-out, liking, line-up, location, mind, mood, order, ordination, ordonnance, position, posting (войск), ranking, regard, scheme (under the present scheme of society - при современном устройстве общества), shine, situation, smiles, spacing, sympathy, (чьё-л.) the light of (smb.'s) countenance, to (smb.'s) goodwill (чьё-л.), to be in (smb.'s) good graces, vein, warm (к кому-л.), lines, good books (to be in someone's good books)2) Geology: laying-out3) Biology: exposition (в отношении стран света)4) Naval: allocation, frame5) Medicine: attitude (плода в матке), distribution, lie, setup6) Colloquial: stomach (к чему-л. - for)7) American: favor8) Obsolete: forehand, month's mind9) Botanical term: arrangement (лат. dispositio), disposition (лат. dispositio)10) Sports: triangle formation11) Latin: locus, dispositio12) Engineering: configuration, grouping, installation, laying, mounting, physical layout, set-up, setout, siting13) Mathematics: collocating, geometry, ordering14) Law: arrangement of parts, propensity15) Economy: propensity (к чему-л.)16) Accounting: array (элементов выборки)17) Automobile industry: layout (напр. станков в цехе), locating, positioning18) Architecture: lay (по отношению к чему-либо), set-out19) Mining: disposition (скважин или шпуров)20) Forestry: exposure21) Information technology: alignment, locality, ordering ( упорядоченное)22) Oil: order (в определённом порядке), ranging, setup (сейсмических кос, сейсмоприёмников, взрывных скважин, при котором производится регистрация взрывов), placement23) Special term: (геометрическое) geometry24) Sociology: place of location, site25) Fishery: pattern27) Cartography: ground location (на местности или на карте)28) Coolers: housing (напр. оборудования)29) Power engineering: orientation view31) Business: lineup32) Drilling: system33) Oilfield: placing (схема размещения)34) Microelectronics: registration35) Polymers: setting36) Programming: layout (способ размещения объектов в памяти)37) Automation: (пространственное) configuration, hang, pose, spacing (по отношению друг к другу)38) Quality control: (относительное) arrangement, layout (оборудования), (упорядоченное) ordering39) Aviation medicine: affectation (к чему-л.), location (место)40) Makarov: berth, geometry (эксперимента), installing, lay (чего-л.), ordonnance (особ. литературного материала, отдельных частей и деталей в произведении искусства)41) Security: housing42) Electrochemistry: assignment, dislocation43) SAP.tech. lying -
20 условная стоимость деловых связей
Универсальный русско-английский словарь > условная стоимость деловых связей
Страницы
- 1
- 2
См. также в других словарях:
Corporate Advertising — gesamtheitliche Darstellung der Unternehmensleistung in der Werbung. Die Produktwerbung ist diesem Konzept zu unterstellen. Effekte: Stärkung des Zusammengehörigkeitsgefühls in den einzelnen Unternehmensbereichen; höhere Attraktivität im Absatz… … Lexikon der Economics
Get a Mac — Mac vs. PC redirects here. For a comparison between operating systems, see comparison of operating systems. John Hodgman as PC and Justin Long as Mac. The Get a Mac campaign is a television advertising campaign created for Apple Inc. by TBWAMedia … Wikipedia
Ted Turner — Infobox Celebrity name = Ted Turner birth name = Robert Edward Turner III birth date = birth date and age|1938|11|19 birth place = Cincinnati, Ohio, U.S. nationality = American known for = Television, Ted s Montana Grill, philanthropy death date … Wikipedia
Trademark — For other uses, see Trademark (disambiguation). For guidelines on using trademarks within Wikipedia, see Wikipedia:Manual of Style (trademarks). Intellectual property law … Wikipedia
japan — japanner, n. /jeuh pan /, n., adj., v., japanned, japanning. n. 1. any of various hard, durable, black varnishes, originally from Japan, for coating wood, metal, or other surfaces. 2. work varnished and figured in the Japanese manner. 3. Japans,… … Universalium
Japan — /jeuh pan /, n. 1. a constitutional monarchy on a chain of islands off the E coast of Asia: main islands, Hokkaido, Honshu, Kyushu, and Shikoku. 125,716,637; 141,529 sq. mi. (366,560 sq. km). Cap.: Tokyo. Japanese, Nihon, Nippon. 2. Sea of, the… … Universalium
David Beckham — Persona … Wikipedia
Celine Dion — This article is about the singer. For her 1992 self titled album, see Celine Dion (album). Céline Dion … Wikipedia
Royalties — Not to be confused with Royal family. Royalty cheque. Royalties (sometimes, running royalties, or private sector taxes) are usage based payments made by one party (the licensee ) to another (the licensor ) for the right to ongoing use of an asset … Wikipedia
Don Cheadle — Cheadle at a Brooklyn s Finest interview, 2010 Born Donald Frank Cheadle, Jr. November 29, 1964 (1964 11 29) … Wikipedia
Naomi Watts — Watts at the 2007 London Film Festival premiere of … Wikipedia
